CMG Malaysia: Thriving Digital Transformations Relies on Human Transformation

Thriving Digital Transformations Relies on Human Transformation
Transforming leadership is an important ingredient in successful digital transformations. Too often digital transformation projects are considered as purely digital and then struggle with inspiring and engaging people in the implementation phase. What can we do to create a more holistic process, where human transformation is considered and supported as part of the evolution?

Heidi Gutekunst, CEO/Co-founder, Amara Collaboration

Heidi has a M.Sc. (Econ.). She has worked most of her career in traditional and digital advertising agencies. Heidi has several national and international awards in innovative advertising, branding, design and digital service design. She started her career working as a Human Resource Manager and continued from there to key account management, strategic advertising and branding.

The last three years Heidi has served as a CEO for a digital advertising agency. During Heidi’s time as a CEO the company went through a transformation with results in financial performance, employee satisfaction, conquering new offerings, turning customers into accounts and winning both national and international awards for the first time in years.

In 1997-1998 Heidi travelled with people around the world with 170 youth from 24 different countries. The group managed and performed a 2-hour musical, did community service and lived in host families in each of the 90 places the group visited. This experience did not only result in contacts all over the world, but also in becoming highly flexible and adaptive to new situations and cultures.
Heidi is a regular speaker at Business Forums interested in her personal entrepreneurship and transforming ability.